KKW currently offers the Creme Contour Stick in 12 shades from fair to deep dark – which is very inclusive compared to contour and bronzing options offered by other prestige brands. This product can be used to sculpt the hollows of cheeks, hairline, nose, and jawline. KKW’s Creme Contour Stick clams to be an ultra-creamy contour with a buildable formula that makes application easy and seamless. All-in-all, the brand does a great job of selling Kim’s looks to adoring fans. Like KKW Beauty’s sister brands, ColourPop and Kylie Cosmetics, the brand’s releases often sell out immediately.Īs a whole, KKW Beauty is a cohesive brand that stays true to Kim’s modern, minimalist aesthetic and classically, glamorous look. Unlike Kylie Cosmetics’ focus on lip products, when KKW Beauty launched in 2019, the brand placed a much greater focus on skin and cheek products that the Kardashian sisters are known. Despite the initial reluctance from critics, Kylie’s brand won over detractors. The evolution of KKW Beautyĭid you know that the Kardashian sisters’ first beauty venture, Khroma Beauty, in 2012 was a flop? Although the brand could have been a game-changer in affordable beauty, the product quality and lack of involvement with the brand proved to be problematic.īy 2015 the Kardashians’ youngest sister, Kylie Jenner, was kicking ass and taking names with the launch of the Kylie Cosmetics lip kits. Was Kim’s new venture a cash grab or would KKW Beauty bring Kim’s iconic beauty looks to the masses? In today’s post, I am reviewing the KKW Beauty Creme Contour Stick.ĭoes the Queen of Contour’s creme contour stick live up to the hype? Does it last on oily skin? Please keep reading for swatches, demos, and wear-time details. In 2017 when Kim Kardashian launched her beauty line, KKW Beauty, fans and critics were skeptical.
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